World Breastfeeding Week

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What is World Breastfeeding Week??
World Breastfeeding Week is celebrated every year from 1 to 7 August in more than 120 countries to encourage breastfeeding and improve the health of babies around the world. It commemorates the Innocenti Declaration made by WHO and UNICEF policy-makers in August 1990 to protect, promote and support breastfeeding.

This year’s theme established by the World Alliance for Breastfeeding Advocacy (WABA) is: “Talk to Me: Breastfeeding, a 3-D Experience.” Their focus is on the importance of connection between mother and baby (2-dimensions) but also the third dimension of support from the health care provider, friend, family member, or citizen. I LOVE this theme. Support is such an important aspect of breastfeeding, as those of you who know my story know that I could not have continued to breastfeed without it!

Breastfeeding is the best way to provide newborns with the nutrients they need. WHO recommends exclusive breastfeeding until a baby is six months old, and continued breastfeeding with the addition of nutritious complementary foods for up to two years or beyond.

The challenge

Malnutrition is responsible, directly or indirectly for about one third of deaths among children under five. Well above two thirds of these deaths, often associated with inappropriate feeding practices, occur during the first year of life.

Nutrition and nurturing during the first years of life are both crucial for life-long health and well-being. In infancy, no gift is more precious than breastfeeding; yet barely one in three infants is exclusively breastfed during the first six months of life.

The response
The World Health Organization recommends that infants start breastfeeding within one hour of life, are exclusively breastfed for six months, with timely introduction of adequate, safe and properly fed complementary foods while continuing breastfeeding for up to two years of age or beyond.

Promoting sound feeding practices is one of the main programme areas that the Department of Nutrition for Health and Development focuses on. Activities include the production of sound, evidence-based technical information, development of guidelines and counselling courses, provision of guidance for the protection, promotion and support of infant and young child feeding at policy, health service and community levels, production of appropriate indicators and maintenance of a Global Data Bank on Infant and Young Child Feeding.